About us

Launched in 2018, SahiPay® is a platform that offers a comprehensive suite of consumer value added services benefiting both end-consumers and merchants. Our aim is to bring payment, banking, and an ecosystem of value-added services accessible to rural society. Our plan of action is to onboard maximum number of merchants/Kirana stores at Pan India level and make them an active service delivery points to facilitate various SahiPay® services through different channels – mobile, desktop or an integrated SahiPay® PoS terminal


Sahipay® integrated offerings

Payments Solution – Omni channel payment acceptance solution

Seamless electronic payment from Debit/Credit card, Aadhaar Pay, UPI, Bharat QR, NFC.

Banking and financial services –

  • Banking – Cash withdrawal, Cash deposit, Mini Statement, Balance Enquiry
  • Finance – assist in financial planning through investment in insurance and mutual funds

Value-added service

  • Domestic money transfer/remittance – send money to your family
  • DTH/Mobile Recharge – Effortless mobile and DTH recharges
  • Utility Bill Payment – Pay digitally for electricity, water and gas bill
  • Travel and Entertainment – Book travel and entertainment booking for both domestic and international venues
  • e-Governance Services – Disbursement of Government funds and direct benefit transfer
  • Assisted E-Commerce – Reach to any of SahiPay® powered merchants and order your aspirational products through e-commerce websites

Why SahiPay® exists?

To address the gaps in the retail ecosystem and create value for different stakeholders in the value chain


  • Limited access to banking services. Once the account is opened, BCs seldom visit the village again. This makes it difficult for the people to access their bank accounts
  • Inability to make digital payments: Though the technology has been put into place but it still needs to be made accessible and brought into the reach.
  • Limited access to healthcare and insurance products: The awareness and accessibility to modern healthcare and insurance is still at a much lower penetration. Technology needs to be fully leveraged to bring people under healthcare and insurance cover
  • Limited access to consumer services through digital means such as utility bill payments, travel ticket booking, lending etc.
  • Inability to make e-commerce purchases
  • limited financial knowledge and access to financial products such as loans
  • Lack of trust and security

Industry players

  • Challenge of expanding rural reach and presence – high cost of customer acquisition
  • Challenge for banks in maintaining a bank branch in rural location at an affordable cost and at the same time meet regulatory compliance
  • Corporate entities need a medium to connect with rural population (60% of India’s population) and increase their revenue potential


  • High dependence on cash – limited digital means to accept payments digitally
  • cost of adoption of modern retail solution

To read more about SahiPay®, please visit: www.sahipay.com

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